Kokuyo Camlin is a pioneer in manufacturing quality products made in India and loved by millions of artists for over 90 years. Camlin has partnered with design and technology company Bombay Design Center to create India’s first art and artist platform with content, creativity and commerce at its heart.
The platform is built on a bespoke technological architecture and a deep understanding of the needs of the artistic community; it’s a radically new take on an artist ecosystem and a transformative experience on every level.
Launched just a week ago, the community platform is in beta mode and has already seen its time spent on the platform jump by 300%. Going forward, the brand also aims to hold offline events for the community, bring 500-700 educational videos and run the iconic Camel Art Foundation competition with 50 lakh entrants on the platform.
Rishi Kakar, Director of Strategy and Marketing at Kokuyo Camlin, said, “Kokuyocamlin.com provides a safe place online where artists can connect with artists; On the brand and product side, for the first time in 9 decades, we are bringing together products from a wide range of over 1000 art supplies on one artist platform. The platform will provide clear and expert product information and recommend combinations to help artists improve their work. Our vision with the platform was to have an artist-centric approach and make the sales channel secondary. We are proud to have stayed true to our vision. We engaged Bombay Design Center as they were the only partner with deep expertise in strategy, design, branding and technology all under one roof. With one partner executing your entire vision and taking over post-launch photography, content and product management, it was easy, efficient and a pleasure for us to make this gigantic dream come true.”
Commenting on the work, Ankur Rander, Founder and CEO of Bombay Design Centre, said, “As one of the few companies in the country specializing in D2C brand experience design, we saw a unique opportunity for a community of artists. Every photo, every word, every interaction, and every nuance of the platform aims to make it a unique artist-centric experience. The experience is so simple and delicious that even kids love it. The backbone of this platform is technology. An example of this is the content management system which is custom built in-house. It personalizes the experience for each product category while ensuring a lightweight front-end experience. This platform is the foundation of Camlin’s D2C journey and will help them grow for years to come.”
Siddhesh Pednekar, Commercial Director of Bombay Design Centre, added, “The platform captures user behavior to understand the customer and personalize the experience. Our internal product management team will continue to analyze and manage this platform to introduce new features and experiences.”