The increase in policies favorable to the promotion of breastfeeding in developing countries as well as support initiatives to raise awareness will increase the demand for breastfeeding accessories. For example, the Special Supplemental Nutrition for Women, Infants and Children (WIC) program aims to promote breastfeeding and support related education and counseling programs. In addition, WHO and UNICEF collaboratively conducted a complex hospital promotion program called the Baby-Friendly Hospital Initiative (BFHI) to encourage breastfeeding throughout maternity and childbirth care in the setting. hospital.
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The need to increase the breastfeeding rate with the increase in female population facing breastfeeding difficulties will boost the demand for accessories during the forecast period. Several conditions such as poor attachment, breast engorgement, breast refusal, and nipple pain cause breastfeeding problems in women. Insufficient breastfeeding leads to poor health and poor nutrition in children. According to the World Health Organization, about 44% of newborns 0-6 months old are exclusively breastfed, which helps improve child survival and enables healthy development.
The nursing pads segment held more than 12% of the nursing accessories market share in 2020. Breast pads or nursing pads provide a convenient option for nursing mothers for breast milk leakage. The benefits associated with these tampons of high convenience, reliability and ease of disposal will further drive adoption of the product. In addition, the increasing demand for breast pads among nursing mothers, as they provide relief between breastfeeding sessions, will positively impact the growth of the industry.
Asia Pacific The breastfeeding accessories market is expected to experience a growth rate of 10.8% through 2027 thanks to the progressive breastfeeding cultures in countries such as India and Japan as well as a growing awareness of breastfeeding in other Asian economies. In addition, the growing number of specialized hospitals offering support services for breastfeeding mothers, initiatives and programs raising awareness of the need and importance of breastfeeding are some of the factors which should stimulate the uptake of breastfeeding. product demand. In addition, the extension of breastfeeding support to rural areas through the implementation of various programs will benefit the expansion of the industry.
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Major players operating in the market include Acute Ideas Co. Ltd., Ameda AG, Ardo Medical, Bailey Medical and Büttner-Frank GmbH among others. The main market leaders are adopting many strategies such as product launches, partnerships, mergers and acquisitions to strengthen their presence in the industry.
Table of contents (ToC) of the report:
Chapter 3 Breast Feeding Accessories Market Overview
3.1 Industry segmentation
3.2 Industry Landscape, 2016 – 2027 (USD Million)
3.3 Industry impact forces
3.3.1 Growth drivers
3.3.2 Pitfalls and challenges for the industry
3.4 Analysis of growth potential
3.4.1 By product
3.5 COVID-19 impact assessment
3.6 Regulatory landscape
3.7 Porter’s analysis
3.8 Competitive landscape, 2020
3.9 PESTEL analysis
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