Coatings companies showcase their latest products and services at SEMA

For the automotive refinishing industry, the Specialty Equipment Market Association (SEMA) Show is an important date for the circle on the calendar. The show, which wraps up its four-day in Las Vegas today (November 4), features exhibitors from all aspects of the automotive refinish industry, including paints and coatings. This year’s show is no exception, as AkzoNobel, BASF and IGL coatings are on hand to show off their latest developments.

AkzoNobel put on a huge show for SEMA, headlined by twice-daily autograph sessions with Dave Kindig, star of Motortrend Network’s Bitchin’ Rides show and creator of custom car company Kindig-it Design. The AkzoNobel stand showcases its Sikkens brand as well as Carbeat, AkzoNobel’s digital body shop workflow solution.

In particular, AkzoNobel has set up two platform spots with 4,800 square feet of exhibit space, where Kindig will display five of its unique vehicles: a 1969 Camaro, a 1971 Nova and three of the 1953 Chevy Corvette CF1 Roadsters. of Kindig. AkzoNobel notes that in addition, a sixth car, a 1940 Ford owned by one of AkzoNobel’s account representatives, will also be on display. The 1940 Ford is painted with Sikkens topcoat paint.

“The SEMA Show is a special time for us, and we are excited to exhibit and contribute again in many ways this year,” said John Eubanks, Regional Marketing Manager – Americas, AkzoNobel Automotive & Specialty Coatings, announcing AkzoNobel’s plans for SEMA. “Our relationship with Dave Kindig continues to grow and provide us with a real spark, and SEMA gives us the best opportunity to show how he uses our paints to help create his masterpieces.”

BASF also announced major plans for SEMA. BASF will showcase products from four of its paint lines: Glasurit, RM, Limco and the newest paint line for North America, baslac. Glasurit 100 Line, BASF’s most advanced waterborne basecoat system on the market which the company launched in 2020, will be particularly highlighted. Additionally, BASF will showcase its cloud-based platform Refinity.

One of the coolest things about SEMA is the ability to see some of the most creative builds, and BASF has plenty of that right at your fingertips. BASF described the following highlights:
• Goolsby Customs 1969 Dodge Van A108 – Painted with Glasurit 55 Line, the “Vantasy” features a Mopar Performance 6.4L Hemi and a unique Speed ​​Shop Roadster chassis.
• Pfaff Motorsports 2019 Porsche 911 GT3 R – 2022 IMSA Weather Tech SportsCar Championship GTD Pro Class Champion and painted with Glasurit 100 Line.
• Eddie’s Rod and Custom 1963 Corvette – Painted in Rogue Green with a custom widebody and 1000 Hp LS3 with Whipple Supercharger built by Steve Morris Engines.
• 1970 Chevelle Shop Roadster – Painted with Glasurit 55 Line in a deep black and classic white that features a Shop Spec Roadster chassis and countless subtle custom modifications that set the vehicle apart.
• Girl Gang Garage 1961 Volvo – The latest all-female build from Bogi Lateiner’s Girl Gang Garage known as the “Iron Maven”, a 1961 Volvo that over 100 women worked on.

Additionally, BASF will present the BASF Achievement Award, recognizing an individual whose hard work, dedication and commitment to high standards sets them apart from others in the industry, as well as the Glasurit Best Paint Award, in which the designer and Chip Foose and three-time winner Jonathan Goolsby of Goolsby Customs join the BASF team to search for the vehicle that best demonstrates the brilliant color and shine that Glasurit is famous for.

“BASF is passionate about helping body shops succeed as different facets of the industry continue to evolve,” said Joel Johnson, vice president of BASF Refinish, announcing BASF’s plans to SEMA. “The launch of solutions such as Glasurit 100 Line and Refinity means faster repairs, more advanced color matching and less waste. We encourage everyone at the show to stop by our booth and learn more about each.

For IGL Coatings, SEMA provides the perfect opportunity to highlight its new Essentials product line. IGL reports that Essentials is a “greener, stripped down” version of its ecocoat series, including its Kenzo, Quartz+, Quartz, Poly and EZ Spray products in 100ml sizes, versus smaller sizes. Plus, Kenzo’s original formula, or K1, returns as an Essentials exclusive.

IGL Coatings reports that using Essentials results in less waste, higher value and better margins.

“Essentials brings value, product and efficiency,” said Keong Chun Chieh, CEO of IGL Coatings, announcing the launch. “Especially the IGL family, which does so much more. When some of our top designers review 10-20 vehicles a day, or other incredible projects that simply require larger quantities of product.

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