Custom Vet Products acquired by a Swedish group


Leicestershire-based manufacturer of soft chews Custom Vet Products (CVP) has been acquired by European animal health products company Swedencare AB.

CVP provides soft chews for cats and dogs in the Pali family of products, such as Pali-Vits and Pali-Calm, with sales primarily through veterinary clinics.

Announcing the SEK 137.22 million (£11.2 million) deal, Swedencare said adding CVP to its business would give it a strong manufacturing and development presence in the premium chew in the UK and Europe.

The UK branch will be renamed Vetio UK and will continue to be led by current Managing Director David Ryder.

Ryder said: “Over the past few months, we have already started collaborating with some subsidiaries of Swedencare. I strongly believe that the opportunity to be part of Swedencare will provide superb synergy and bring fantastic opportunities to grow faster in the UK and European markets.

Håkan Lagerberg, Managing Director of Swedencare, added: “With the acquisition of CVP, we can accelerate our plans to launch soft chews in European markets. This will help us both quickly add new products to our existing brands and also allow us to facilitate a European launch for some of our large US-based private label and contract manufacturing customers.

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