Danish design boutique Hay comes to Melbourne, with on-trend furniture and affordable homewares

Danish design brand (and Sydney favourite) Hay has made a move to Melbourne, opening an eclectic new store on the corner of Napier and Johnston streets in Fitzroy.

Founded in Denmark in 2002, Hay arrived in Australia in 2015 with a flagship store in Sydney in partnership with Cult Design. After expanding to a larger location in Darlinghurst in early 2022, its authentic Danish furniture and affordable, offbeat gifts have arrived in Melbourne.

“Opening the Melbourne store felt natural – it probably would have opened earlier had it not been for Covid,” said Cult Design founder Richard Munao. Large format. “We were able to find a fantastic space in Fitzroy…it was a beautiful blank canvas for us to work with.”

The exterior is covered in a vibrant geometric mural by local artist Jasmine Mansbridge, while inside you’ll feel like you’ve entered someone’s (extremely stylish) open-plan apartment. . Shop bold blue sofas by Doshi Levien; quirky, colorful vases from designers like Ingrid Aspen and Wang & Soderstrom; and all kinds of smart textiles and glassware. But the best part about Hay is that you can find bespoke designer furniture and accessories without breaking the bank.

“The notion of beautiful design at an affordable price is one of the things we are known for,” says Munao. “When we opened the Sydney store, we wanted to… show that you can buy good quality products at a good price, and that you don’t have to buy replicas.”

As he said recently Large format“You can obviously buy things a lot cheaper than at Hay, but the idea was to show you that you don’t have to go uptown to find quality original design.”

Other new arrivals you’ll find here include curved Bruno Rey chairs, nifty portable lamps from Studio 0405 and a wide range of stylish outdoor furniture from Ronan and Erwan Bouroullec. Another feature of the store’s new design is a custom retail counter made from mostly recycled materials by plastic recycling company Defy Design.

The 160 square meter layout was inspired by Hay’s flagship in Copenhagen, while adding a touch of Melbourne. And the launch comes as Hay celebrates its 20th anniversary – which it also marks with the release of a book in collaboration with creative arts publisher Phaidon. With essays, interviews with top designers and hundreds of images, it showcases the brand’s best designs.

“When you go to Copenhagen, this whole experience of walking in the store…we were trying to create [that here]explains Munao. “But our perspective has always been to also look at the local market and make sure the experience is more local.”

Melbourne Hay Store

176 Johnston Street, Fitzroy


Monday to Friday, from 10am to 18pm

Sat & Sun 10am–5pm


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