Dennis Rodman Partners with ID Supply Co. to Lead Global Merchandising Initiative


COSTA MESA, California, November 16, 2022–(BUSINESS WIRE)–Today, ID Supply Co. announced its global merchandising agreement with Dennis Rodman, the former NBA player, professional wrestler, actor, fashion icon and designer. Featuring custom designs inspired by the NBA legend, the new Rodman Apparel collection launches online November 25, 2022 and will be available worldwide for the holiday season.

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“I’m looking to bring iconic fashion from the 90s and early 2000s back to life and the guys at ID Supply Co. are helping me bring that vision to life,” Rodman said.

ID Supply Co. Founder Brandon Ruddach says, “There is never a dull moment with Rodman and his brand! We are thrilled to partner with Rodman on this global merchandising deal. apparel design still replicates that jumbo attitude, in your face designs with the sporty 90s aesthetic that captivates generations and is bang on trend.”

Dennis Rodman, the five-time NBA champion who is known as the “greatest rebounding forward in NBA history,” has his hand in a host of different projects. In addition to multiple careers as a professional wrestler, actor, and published author, Hall of Famer was an influential figure in fashion from the early ’90s through the 2000s. Rodman, who is known for his historic partnerships with brands like Ed Hardy, Von Dutch, Oakley, Chrome Hearts, etc., are looking to bring back the iconic image with their new collection.

Apparel from the Rodman Collection will be sold online from November 25, 2022 and will debut at select specialty retailers in the US, Canada, EU and Australia in Spring 2023.

About ID Supply Co.

ID Supply Co. is made up of creatives, product developers and brand experts who tackle a wide range of projects from custom merchandise to digital assets for product launches. With a unique combination of capabilities, ID’s headquarters is home to a vertical production facility that excels in the distribution of meaningful merchandise as well as a creative studio responsible for creating on-trend collections and marketing strategies. For more information, visit

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ID Supply Co. press contacts:
Debs Loomis
[email protected]
Ashton Maxfield
[email protected]

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