iPromo Leads the Sustainability Battle Against Promotional Product Waste with Pioneering EcoCloud™ Service

Simplified reuse, recycling and donation of unused loot

CHICAGO, October 27, 2022 /PRNewswire/ — Growing distributor of promotional items and corporate gifts, iPromo, has announced a unique program allowing organizations to reuse, recycle or donate promotional items purchased for events and employees. The company’s new SwagCloud™ with EcoCloud™ is designed to significantly combat litter by reducing the freebies that build up in our landfills or live out their lives in trash drawers.

“Our customers throw away 20-30% of the branded gifts they receive, either because they didn’t give them all or because the recipients didn’t need another t-shirt or notebook. Going forward, this is going to have serious long-term implications for the promotional industry, especially as Gen Z becomes the primary buyer of our products,” said Leo Friedman, founder and CEO of iPromo. “While eco-friendly products are a great start, EcoCloud is a long-term sustainable solution for marketers and HR departments to reduce their environmental footprint.”

EcoCloud benefits are automatically included with iPromo’s recently launched SwagCloud solution. The easy-to-use SwagCloud portal allows customers to track stocked giveaways and ship them directly from iPromo warehouses around the world.

SwagCloud is great for businesses that are totally remote or just don’t want to manage the ubiquitous loot closet, especially during the holiday gifting season when organizations buy their gifts early to avoid supply chain issues. . It’s very similar to a custom online business store, but with a simpler interface and live inventory.

How does EcoCloud work? For any products that are not used at a trade show or internal giveaway, iPromo arranges a quick and convenient pickup for the giveaways to be returned to its warehouse. The customer then decides whether to reuse, recycle or donate to a charity such as a public school or children’s home. iPromo will arrange all recycling and donations on behalf of the customer.

To celebrate the launch of EcoCloud and continue its commitment to sustainability, iPromo has partnered with Ecologi to plant 200 trees every time a customer signs up for SwagCloud with EcoCloud in 2022.

“We want to enable every business that uses branded gifts to do so in a sustainable way,” Friedman commented. “Start by implementing a few meaningful steps, like not printing event dates on branded products, so they can be reused in the future.”

Companies that prioritize sustainable swag and corporate gifts can find more information at www.swagcloud.com.

About iPromo

iPromo, established in 1999, creates corporate gifts, select promotional products and branded online corporate store experiences for over 52,000 customers worldwide. iPromo is also focused on helping businesses go green with EcoCloud – a simple solution to reuse, recycle or donate unused loot. To learn more, visit www.iPromo.com.


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