The Kimmerle Group has completed construction of a new office for All American Healthcare in its existing Newark building, from 3,000 square feet to a full-floor 17,000 square foot office, according to an announcement Wednesday.
The real estate, planning, development and branding practice said the expansion at 494 Broad St. was necessary to accommodate rapid growth in the staffing business of Health care. Kimmerle provided interior design, branding and graphic design services, and furniture specification/procurement for All American Healthcare.
Kimmerle Newman Architects and Kimmerle Workspace were commissioned by AAH to design a thoughtful, inviting and creative office space. A bright, open-concept floor plan includes bench workstations, glass-encased desks, and conference/meeting rooms with custom reclaimed wood tables that add depth and character to the room. There are also many open-plan collaborative and relaxation spaces, each equipped with its own unique setting. Each room is named after a city or region of the United States, and the furniture/graphics support the colors and aesthetics of the region. Additionally, Kimmerle incorporated exposed brick walls found during construction, giving the space a raw industrial loft feel.
Kimmerle worked with AAH to create a fun and inviting space for its 100 employees, a place that encouraged staff to come back to the office and enjoy their time there. The result is an eclectic, edgy feel that doesn’t read too corporate. AAH’s new space features a multitude of natural wood tones, black metals, and a variety of colors and textures. Additional amenities include a new theater room, which is outfitted with stadium seating for workouts and large corporate gatherings. There’s also a large game room with TVs and lounges, and a centralized cafe.
“The overall design of All American Healthcare’s new space was deliberate, to make the space a place where people want to come and work. It’s not just another office; it has character, comfortable places to work, hang out and meet, and the technology to support it,” said Meghan Richard, senior partner at Kimmerle Group who led the project.
AAH values its growing national presence and wanted to use maps in the new office to uniquely illustrate the “All American” in its name. Kimmerle worked with AAH to develop a shape of the United States that was cut into the floor – both carpet and luxury vinyl tile – and was the size of the entire 17,000 square foot office. . It creates interesting floor details and transitions across conference rooms and under workstations. For even more of a unique touch, the floor plan areas as located on the floor plan have been designed to reflect where the materials were extracted from or where the design inspiration (e.g., Florida panhandle and natural wood table, New Jersey dining booths, Seattle Theater with Google-like seating).
“Getting from a 3,000 square foot space before the pandemic to a 17,000 square foot space after the pandemic was not going to be easy. We were clear from the start with Kimmerle on the importance of creating a unique work experience that would be both practical and inspiring, while encouraging extreme collaboration,” said Paul Ruderman, CEO of All American Healthcare. “We also wanted this new space to serve as an exciting recruiting tool to hire inspired employees who are looking to build their careers in a dynamic company with a creative office.”
Kimmerle was also responsible for branding and wall graphics in AAH’s new office. A collection of branding/graphics have been applied throughout the space to further enhance the map/USA theme, in the conference and meeting rooms, theater room, hallways and glass entrance . Graphics and furniture have been strategically selected to align with the aesthetics of a particular section of the office, for example, furniture selected for the “Bronx” and “Queens” meeting rooms feature darker colors with metallic trim, while the “Catskills” conference room is designed with green hues and natural woods.
Additionally, life-size wall graphics of cityscapes were applied in conference and meeting rooms. A filter was applied to each to create a similar and consistent color palette. Although the meeting/conference rooms are glazed, these graphics are visible to those in the open office space and organically help with orientation.