Making a good first impression on customers is important for businesses that want to set themselves apart from the competition. Customized packaging solutions can help businesses achieve this goal. It is therefore not surprising that in recent years the demand for personalized packaging for small businesses has increased steadily.
What is personalized packaging?
Unlike a single packaging solution, custom packaging is specially tailored to the specific needs of a small business. The shape, size, materials, color and style of the packaging are changed to reflect the business and create a special shopping experience. In addition to asking what custom packaging is, you should also ask what branding is in business, as they go hand in hand in today’s e-commerce and business-centric. shipping.
How important is personalized packaging?
Growing competition means that businesses have a harder time convincing potential customers to buy from them. Personalized packaging is an important tool in capturing the customer’s attention and improving the user experience. If done creatively, it can also help small businesses gain a significant competitive advantage.
Personalized packaging for small businesses: key benefits
With a growing number of businesses taking advantage of personalized packaging to increase sales, should you consider this option as well? From a small business perspective, choosing custom retail packaging can open up several opportunities. Let’s explore in more detail.
Excellent customer experience
In many cases, the packaging of your product is the first glimpse customers have of your brand. With unique packaging, you can deliver a great user experience right from the start.
According to the many unboxing videos on social media, customers form an opinion and a connection with a business before they even open their package. It is therefore useful to focus on the personalization of packaging to improve the customer experience. And don’t forget to use the best shipping tape as well, as it can improve the experience.
Increased brand awareness with personalized shipping boxes
A major challenge for companies today is to differentiate themselves. It is not easy when the market is crowded with similar products. Custom shipping boxes can meet this challenge by creating a truly unique impression. Personalized shipping boxes can reflect the brand and help form a stronger bond with customers.
Reduced delivery costs
Choosing custom packaging also makes sense from a cost perspective. By selecting this option, businesses can avoid using larger boxes that they do not need. This is a good idea, especially since shipping companies charge volume in addition to the weight of the package. So, be sure to research the cheapest place to buy boxes to keep your overall cost down.
What customizations can companies make to their packaging?
Businesses can go in many different directions with personalized packaging. From unique box design to special sticker design, there are several customization options available today. Here are a few to consider:
- Custom Boxes: There are many ways to customize boxes. Their shape, size, color and material can all be adapted to the brand’s image.
- Personalized Stickers: A cost effective way to personalize packaging is to invest in custom stickers. The advantage of personalized stickers is that they are water resistant, which can be useful when shipping products.
- Custom Rubber Stamp: Another simple and inexpensive design option is to go for custom rubber stamps. The stamp can include the company logo or slogan to resonate with customers.
- Personalized packing tape: Adhesive tapes help secure boxes, but they can also be personalized to reflect the brand.
- Custom Bags: Custom bags can be useful for businesses that make sturdy products.
How do I get personalized packaging for my product?
Thanks to a multitude of corporate packaging solution providers, getting custom packaging for your business has become fairly easy. There are many solution providers that specialize in customizing all of your packaging elements including personalized stickers, bags, and more. Some companies also let you design your packaging. They in turn take care of producing the elements for you. Let’s see some of them.
21 best places to order personalized packaging: brand the inside and outside of your product boxes
Packlane offers full customization and comes with a user-friendly 3D design tool. With Packlane, you will be able to choose from four types of custom boxes: shipping box, product box, shipping box, and econoflex shipping box. Another advantage of choosing this solution provider is that it ships both within the United States and internationally.
UPrint is another option for end-to-end custom packaging solutions. They specialize in the personalization of a number of packaging elements such as stickers, labels, boxes, bags and sleeves. UPrinting also has 24/7 customer support to answer questions and concerns.
Etsy offers a range of options for custom and handmade parts for shippers and packages. Etsy is a great place to look for profitable options.
4. Mule sticker
Mule sticker specializes in personalized stickers. Here you can find a range of stickers, labels and mailers. They offer free shipping and free online proofs all over the world.
5. Help pack
Pack help meets the needs of small businesses looking for cost effective custom packaging solutions. They offer low minimum order quantities, fast processing options, and an easy-to-use online editor.
6. Paper market
At Paper market, you will find a range of custom product packaging options. These include boxes, bags, envelopes and duct tape. A user-friendly online design studio will allow you to design your own packaging. And with same day shipping, it’s easier to get the products delivered on time.
7. Bob the boat
Ship bob is a 3PL vendor that combines their inventory management technology with nationwide in-house processing. Unlike other solution providers, ShipBob does not offer custom tapes and has size limits on the boxes.
8. The box maker
The box maker provides custom packaging options including product labels and small business boxes. The company has 8 sites in Oregon, Washington State and Arkansas.
Arka offers custom printed packaging for small businesses. Some of the products on offer include boxes, stickers and tape. They have a simple process of choosing the products, dimensions and quantity online. Companies can donate their artwork to Arka and receive proof in just two days.
10. Refine the packaging
Refine packaging offers free quotes, free design support, low minimums, and great customer service. The company offers live chats to help businesses get the support they want instantly. For large orders, Refine Packaging offers attractive discounts. The final order is delivered within 8-10 working days.
Custom boxes and packaging: design and order online | Packola
Packola has a user-friendly interface that allows small businesses to design custom packaging in minutes. Its online design tool lets you create custom mailboxes, shipping boxes, and product boxes. There is no minimum order quantity and the site comes with live chat support.
12. Color mark
Personalized shipping boxes for everyone – brandINcolor
Color mark offers PO boxes, shipping boxes and even pizza boxes for personalization. The minimum number of orders is 25 boxes and it offers fast shipping (3 days). The company provides examples of previous work for inspiration.
Personalized packaging advice for small businesses
Not all businesses may know where to start with personalized packaging. Should they go for a full set of custom solutions or should they start slowly with a few things like custom boxes and bespoke packaging supplies? Here are some tips for small business owners interested in this option:
- Focus on functionality: the packaging solution you choose should match your purpose. That’s why it’s important to focus on being functional. For example, does your chosen box material adequately protect the product inside? It is important to find the answer before making a business decision.
- Make it personal: The goal of personalized packaging is to help businesses add a personal touch to their branding. Think of ways to make the unboxing experience special for your customers. You can add a note or use packaging to offer discounts.
- Include Samples: An easy way to make your packaging interesting and user-friendly is to add samples. It can be an effective promotional idea to make customers happy.
- Do your math: If you’re trying custom packaging for the first time, it’s important to do some math before choosing a solution provider.