Martha Stewart tries on fashion, an AI design engine debuts and more

Decorating cozy spaces is no small feat – in Tokyo, the growing popularity of 95 square foot apartments is taking these challenges to the next level. Stay in the know with our weekly roundup of headlines, launches, events, recommended reading and more.

Economic news
Thanks to rising mortgage rates, selling a home is harder these days, though new data may help home renovators improve their odds, The Wall Street Journal reports. According to a recent report by the National Association of Realtors, interior renovation projects with the best return on investment include refinished hardwood flooring, new wood flooring, and improved insulation. On the other hand, larger projects such as a new kitchen or patio may not be worth the investment and may even lengthen a home’s time on the market due to supply and labor shortages. work. Overall, renovation efforts appear to be on the rise, with around 95% of sellers between mid-July and mid-August making updates or repairs before putting their properties up for sale, compared to 71% six to 12 months ago.

Goodwill has launched a new online marketplace, fashion company reports, selling second-hand clothing, toys and homewares as well as an assortment of high-end designer items. Called GoodwillFinds, the site will launch with a selection of over 100,000 items, although the chief executive Matthew Kaness Told BF that the company plans to grow that number to over a quarter of a million by the end of 2023. By entering the e-commerce arena, the company will position itself to capture a greater share of the resale sector by booming, which is expected to double to a value of $82 billion by 2026.

The Hermitage Design Center in Nashville, Tennessee, which has been in business for 78 years, is pulling out of the brick-and-mortar business altogether. The company sold its flagship lighting, plumbing and home accessories showroom and announced a transition to an online-only model. According Accents for the home todayowner Jack Fleisher decided to sell the storefront in response to increased development in the city’s downtown, which has driven up local property values. Additionally, as a senior purchasing agent Rachel Fleischer already said HATa forced temporary closure during the pandemic revealed that the majority of the company’s clientele were browsing Hermitage’s products online anyway, visiting the store simply to complete an in-person transaction after having already decided on the items they wanted. would buy.

White Label Studio, a Calhoun, GA-based digital marketing agency specializing in the home and flooring industries, announced the acquisition of Haven Conference from Atlanta-based events company Stockdale Design. . Created 12 years ago in Atlanta, the annual meeting brings together influencers from the home improvement, DIY, interior design and lifestyle sectors. Following the purchase, the former owner of Haven Kristin Stockdale will remain as a consultant as the company aims to expand programming and increase educational offerings throughout the year.

Latexco US, a major supplier of latex and foam for the bedding category, is halting all domestic production, Furniture today reports, and will shift its strategy to a direct container program executed at its factories in Belgium and Spain. Citing falling demand in the US market, company officials will close both its 175,000 square foot factory in Georgia and its 100,000 square foot hub in Phoenix.

Ikea has pledged to fully transition its home delivery services to electric vehicles by 2025, Reuters reports, as part of an eight-year plan to drastically reduce its greenhouse gas emissions. While the Swedish furniture company has already completed the switch to electric vehicles in some cities, the CEO Jesper Brodin said infrastructure construction is underway to realize the plan universally. Ikea aims to become climate positive – or reduce more carbon emissions than its value chain emits – by 2030.

Launches & Collaborations

Italian linen brand Sferra has expanded into the rug category. Launched earlier this month, the new rugs are made in India and Turkey and come in seven styles, including abstract cloud-like patterns, colorful detailed medallions and floral designs.

French crystal house Lalique has entered the metaverse with the launch of The Impossible Vases collection, a series of 10 NFTs available for purchase on the OpenSea platform. Designed by the artistic and creative director of Lalique Marc Larminauxthe launch reinvents the Bacchantes vase, originally designed by the founder Rene Lalique in 1927. In addition to receiving a one-of-a-kind digital file of the artwork, purchasers will also receive a Bacchantes vase; a private tour for two of the Lalique factory in Alsace, France; and membership in the company’s new NFT community, which includes early access to future projects and invitations to private events.

Laughing at the industry fanfare around predicting color trends, direct-to-consumer paint brand Backdrop has announced the launch of its newest paint color, titled Color of the Year. Created in collaboration with New York-based design retailer Coming Soon, the vibrant yellow-orange hue was crafted with playful fun in mind, and will be available in a custom-designed co-branded collectible paint box.

Martha StewartThe latest product launch sees the home and lifestyle icon enter the apparel category with the launch of a new clothing line available exclusively online. The Martha by Martha Stewart fashion collection includes various poplin and chambray shirts, jeans, utility pants, a jumpsuit and a down vest, all inspired by Stewart’s personal wardrobe.

Left: Backdrop has launched its tongue-in-cheek color of the year Background | Right: French crystal house Lalique launched an assortment of NFTs with The Impossible Vases collection Courtesy of Lalique

Showroom representation
The Atelier Purcell luxury furniture collection, created by the founder and designer Alexander Purcellwill now be available at three new outlets: the Paul+ showroom at the Atlanta Decorative Arts Center, Pavoni’s flagship showroom at the Chelsea Harbor Design Center in London, and the David Sutherland Showroom in Dallas.

recommended reading
Those who made their fortunes flipping homes before the 2008 recession saw their empires crumble when the housing bubble burst. Today, only a select few of that generation have survived to join the current wave of pinball machines, which in turn have been inspired by rising home values ​​and the rise of HGTV’s home flipping shows. As Does Daniel reports for Fortunethe recent drop in demand for housing caused by rising interest rates raises fears of further annihilation of the industry, with some seasoned real estate veterans predicting that the coming years will “remove the herd” of flippers at residence.

The early stages of the design ideation process can be daunting, but a new AI image generator platform called InteriorAI aims to offer something of a shortcut. The app lets users upload an image of a room and then produces a new rendering of the space based on one of 17 available styles, including “tropical” and “maximalist.” As Elissaveta Mr. Brandon reports for fast business, the capabilities of the new technology are creatively inspiring, although they are still far from replicating the capabilities of an actual designer. “Each version spit out a vision of my house that looked mega cool at first and mega impractical upon closer inspection,” says Brandon.

Cue the applause
The Education Foundation of the International Furnishings and Design Association has selected this year’s design scholarship recipients. The 2022 cohort will receive a total of $16,000 for their educational efforts, with winners selected for their dedication to creating healthy, sustainable indoor environments that improve the quality of life for residents. Winners include Dylan Boroski from Florida State University, Elaine Mansure from Appalachian State University in North Carolina, Brianna Lee from Converse University in South Carolina, Abel Stone from Virginia Tech, Tomoki Nomura from the ArtCenter College of Design in California, Sarah Lewis from North Carolina State University, Melanie Calan Sanchez from Salem College in North Carolina and Lauren Hellner from the University of North Carolina at Greensboro.

In collaboration with To live in magazine, window and door manufacturer Andersen has announced the winners of its second annual Bright Ideas Awards. The program recognizes outstanding architectural projects emphasizing windows and natural lighting. This year’s winners include a project called Phoenix Rising – an A-frame structure in Lake Tahoe, created by TGMA in collaboration with Spadi Custom Homes and id3 Group – and The Polk Bungalows in Phoenix, created by Stance Architecture.

Homepage image: Atelier Purcell enters three new showrooms in London, Atlanta and Dallas | Courtesy of Atelier Purcell

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