SEDNA continues to expand its supply chain with the acquisition of AI solution Shelly

– SEDNA will bring the value of its intelligent messaging platform to users worldwide $8.6 trillion global logistics and freight forwarding industry

– Complementing SEDNA’s expanding portfolio of smart features and integrations, Shelly will enable customers to further automate and streamline business processes, optimizing workflows and saving even more time for SEDNA customers

– Acquisition makes SEDNA the only intelligent messaging platform with a native automation solution built right into its core

LONDON, June 27, 2022 /PRNewswire/Leading intelligent messaging platform, SEDNAtoday announces the acquisition of email automation solution, Shelly.

This decision is part of SEDNA’s strategy to continue its expansion in the $8.6 trillion a global freight forwarding and logistics space, and further cementing its position as the number one communications solution for supply chain organizations. Logistics customers such as Quarterback Truck Brokerage and Jaguar are already benefiting from the operational efficiencies brought by SEDNA.

As global markets face myriad challenges related to Covid-19 and other ongoing supply chain issues, the need to find smarter and more automated ways of doing business has never was also important.

By entering the automation space with Shelly, SEDNA is deeply committed to its core value of saving users time and simplifying complex jobs. The acquisition will help customers understand what’s in their inbox, where time is spent, and how they can automate the largest and most repetitive tasks, improving customer satisfaction, staff productivity and the company’s profitability.

As the only intelligent messaging platform with a native automation solution built right into its core, SEDNA can now offer customers a wide range of messaging automation services directly from the platform. Customers will also have access to an experienced team of automation experts who understand the unique challenges each business faces and create custom solutions that will drive efficiencies and long-term gains.

When combined with SEDNA’s powerful team inbox platform, Teams will dramatically reduce overall email volume and time spent manually processing data, while increasing collaboration and gaining vital insights that provide a better macro view of the whole business, leading to smarter decision-making across the organization.

Bill DobieFounder and CEO of SEDNA, said: At SEDNA, weare committed to bringing greater simplicity, speed and security to business-critical transactions throughout the supply chain. We have a strong track record of helping organizations in the shipping and commodity industries escape the noise and confusion of traditional courier systems, allowing our customers to have hours every day to focus on the work that really matters. I am delighted to welcome Shelly to the SEDNA family as we continue to expand our reach across the supply chain and help more organizations realize the potential of SEDNA to transform their business. »

Warren Kuckerco-founder and CEO of Shelly, added: WeI have witnessed how the proliferation of cross-border collaboration between suppliers and customers has made email the central operating system of the supply chain. At Shelly, we’ve found that extracting data from the inbox is key to the success of high-performing logistics teams that traditional email systems lack. We are excited about the potential of automation to empower SEDNA’s hyper-intelligent platform and transform the future of global commerce. »


SEDNA is an intelligent messaging platform that helps companies in the supply chain and beyond escape the noise and confusion of traditional messaging systems.

In an increasingly complex and fragmented world of work, we provide high-performing teams with the tools they need to communicate confidently and complete tasks with speed and precision, so they can stay focused on what matters most. more for them.

Visit to learn more.

About Shelley

Shelly is an advanced email automation platform that uses artificial intelligence, pattern matching, and natural language processing to create workflows that reduce manual activity in your inbox. By connecting directly to messaging systems, Shelly can read text and data from attachments, extract meaningful content that can trigger actions, and send data to other systems. Our team of experts works with organizations to design and implement bespoke automations for business processes, streamlining workflows, improving efficiency and driving better decision-making.

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