Sharethrough is the first SSP to offer fully net-zero media to brands.
MONTREAL, June 6, 2022 /PRNewswire/ — Shareone of the world’s leading independent omnichannel advertising exchanges, today announced the launch of its first Green Media product, Green PMPs (Private marketplaces). Green Media products measure emissions from a full programmatic advertising campaign using Scope3 data and contribute to the social cost of carbon for high-quality carbon removal projects.
In a survey of 1,000 adults across the United States, Canada and in the UK, 80% said they favor brands that strive to reduce their carbon emissions. Sharethrough’s green PMPs offer brands a simple path to setting and achieving net zero carbon commitments. Green PMPs connect to the same premium publisher inventory – counting carbon without sacrificing performance.
Sharethrough’s green media products are measured using robust industry data from Scope3 which examines all of an advertiser’s supply chain emissions, or Scope 3 emissions. scope 3 are more difficult to calculate, it is estimated that they represent 65-95% of a company’s total footprint. Sharethrough is the first SSP to use Scope 3 data metrics from across the supply chain to measure its green media products.
The emissions cost of a green PMP is calculated and contributed to a portfolio of projects that remove carbon from the atmosphere.
Sharethrough partners can now search for green PMPs directly in their demand-side platforms and activate them with one click. They can also work with Sharethrough to create personalized green PMPs across display, video and native ads. Green PMPs can be identified by a green icon which also links users to more information regarding the initiative.
“WCO United Kingdom fully support industry initiatives such as Ad Net Zero, #ChangeTheBrief Alliance and the IPA Media Charter. An important part of our goal and our contribution to these initiatives is to identify ways to make our business and our customers more environmentally friendly; we are always on the lookout for opportunities that will help us advance our sustainability goals. Due to the focus on scope 3 broadcasts; Sharethrough and Scope3’s Green PMP offers a viable path to a cleaner, greener digital media ecosystem. ” said Suzy RyderChief Digital Officer of WCO United Kingdom. “WCO United Kingdom is proud to be an anchor partner for this initiative, bringing more awareness and real solutions to the entire digital media ecosystem. We are excited to see the results so that we can continue to learn and advance our work in this area as we seek to support our own sustainability ambitions and those of our customers.”
To put it into perspective, 1 million ad impressions produces the same amount of emissions as an individual round trip flight from Boston at London or the manufacture of 2.3 million plastic straws. Sharethrough is committed to decarbonizing the $136.74 billion the programmatic advertising industry and is proud to announce a solution that enables others to drive change in their own supply chains as well.
Cossette Media, a leading Canadian media agency, will be one of the first agencies to address net-zero media on Sharethrough’s green PMPs.
“Sharethrough’s Green PMP initiative aligns perfectly with Cossette Media’s goal of Making Media Matter and in particular the importance of building a cleaner, more sustainable media ecosystem,” said Axel Dumont, President, Cossette Media. “We’re excited to see a technology company like Sharethrough take the lead in creating a turnkey way for agencies like ours to achieve net-zero carbon emissions on our programmatic media buys.”
“Through green PMPs, companies at all points of the programmatic supply chain are able to deliver net-zero ad impressions and help lead the charge to make adtech a more mindful industry globally. environment,” said Luc MarsolaisCOO, Sharethrough.
“Green Media Products (GMPs) are the easiest and most impactful thing brands can do to help decarbonize advertising,” said Brian O’Kelley, co-founder and CEO, Scope3. “By embedding carbon into its green PMPs, Sharethrough empowers brands and media buyers to take action on climate change without compromising campaign results.”
More information about Sharethrough’s green PMPs can be found here.
Sharethrough is one of the best independent omnichannel ad exchanges in the world. Driven by our belief that advertising should be underpinned by respect and care, we believe that taking a human-centered approach to advertising and monetization is key to a sustainable path for growing business. an independent and accessible Internet. Advertisers and publishers leverage Sharethrough’s unique technology to improve every impression by displaying a better performing banner, video, CTV or native ad that dynamically integrates with any placement on any site . Our publisher partners benefit from direct-from-source demand, scalability, and quality, prioritizing their monetization efforts while improving performance. With its headquarters at MontrealSharethrough has multiple offices across North America including San Francisco on the West Coast & New York City in the east and European headquarters in London.
Scope3 is the source of truth for supply chain emissions data. For organizations looking to make carbon-conscious business decisions, Scope3 is the standard that provides an accurate, comprehensive and independent emissions model for every business in the digital ecosystem. Scope3 enables the industry-wide use of Green Media Products (GMP), or carbon-neutral media, by measuring emissions and managing the purchase of high-quality carbon removal contributions.
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