SML invests in RIELEC to enhance its supply chain management offering

Invested in leading RFID systems provider to better serve retail customers and increase ROI

Dallas, Texas – June 9, 2022: SML-RFIDend-to-end RFID specialist, today announces its investment in RIELECa technology company with extensive experience in logistics automation that designs, manufactures and implements RFID systems to enhance its supply chain offerings for its retail customers.

SML invests in RIELEC to enhance its supply chain management offering

The retail industry is in an ideal position to implement RFID solutions across the supply chain following the disruption of the past two years. As current customers move up the supply chain to further leverage their RFID value at the item level, SML has deepened this partnership to better serve its retail and brand customers and increase return on investment.

Based in Spain, RIELEC has a global presence with experience in installations all over the world. With an emphasis on credibility, the company deploys projects for high profile clients, across different industries including apparel, sporting goods, eyewear and pharmaceuticals. In addition, RIELEC offers systems with the highest accuracy, reliability and speed on the market for mass reading and encoding of RFID tags and turnkey solutions for warehouse automation.

Luis Rius, Senior CEO of RIELEC, said, “We are delighted to partner with SML and view this investment as an additional commitment to help us better serve our retail customers. SML’s Strength and Global Footprint Will Drive RIELEC’s RFID Forward Cluster solutions worldwide. I am confident that our supply chain RFID solutions will enhance the market-leading RFID software platform, SML Clarity®thus creating a solid, efficient and reliable overall solution to the wider global retail market.

Dean Frew, Chief Technology Officer and Senior Vice President of RFID Solutions at SML Group, said, “RIELEC has demonstrated expertise and complementary RFID handling systems that we have deemed best in class in the RFID industry. . We believe that closer collaboration between our companies will help us better meet the comprehensive needs of retailers and brands going through RFID transformation at the item level.

Frew continues, “We have had the opportunity to work with Luis and his team on many retailer and brand owner projects and we are very excited about the joint innovation this partnership will bring to market.”

Concurrent with this announcement, SML announces that RIELEC will share its North American office with SML RFID in Plano, Texas.


Present in more than 34 countries, SML Group is the global provider of end-to-end RFID and brand identification solutions, delivering proven results and rapid returns on investment to brands in the new era of retail. We offer innovative Inspire™ and EcoInspire™ labeling and packaging products, high performance RFID tags and encoding services across all industries. Our proprietary Clarity® software is the only item-level RFID solution that is designed and proven for deployment for vertical retailers and brand owners with stores. As an invaluable partner to brands, SML is committed to developing technology-driven solutions that fuel brand transformation and prosperity. For more details, please visit

With RFID systems implemented in more than 32 distribution centers of different customers, today RIELEC adds significant experience in industrial automation and robotics, as well as in the development of intelligent solutions in intralogistics and RFID systems. specific for the logistics sector, conveyor systems and customization. software to help optimize all the processes in which its solutions are integrated. For more details, please visit

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