Sustainability is more than just a trend, it’s our future. And for many consumers, it has become an active part of their lifestyle that directly influences their spending decisions. In fact, sustainability is so important to the average consumer that companies like yours are expected to play a part in these eco-friendly efforts. According to a survey highlighted by Forbes, 88% of consumers want you to help them make a difference.
This sentiment has become even more important in a post-pandemic world, with a huge 93% of global consumers report that COVID-19 has influenced their views on sustainability. Today, more than two out of three consumers insist that environmental issues are extremely important.
Chances are your company shares a similar commitment to sustainability, whether through partnering with nonprofits or striving to make your supply chain as environmentally friendly as possible. environment and ethics as possible. But how to share these initiatives with the world? Buyers tend to put your actions under the microscope, and leveraging your promotional product choices to improve your green reputation is easier than you think.
Enter plant-based promotion with the right partner
In this new era of “sustainable swag”, choosing the right partner to work with will ensure your business doesn’t just talk, it walks. With their PopGrip Plant offering, PopSocket proves to be that partner.
PopGrip plants are constructed with plant-based materials that allow them to be fully recyclable thanks to the innovative TerraCycle recycling program, resulting in a highly effective promotional product that you and your buyers can be proud of. Branded PopSockets speak volumes, but the actions behind the PopGrip Plant project speak louder than words.
What do your recent promotional item choices say about your brand? Do they accurately reflect your company’s values and commitments? Here’s what you need to know to ensure your future promotional products are both long-lasting and memorable while helping your brand stand out in this ever-changing sea of brand messages.
Consider the Promotional Product Lifecycle
Trade shows are back in full swing, with the all-too-familiar feeling of returning with your carry-on full of great promotional products from other companies and partners. However, have you ever thought about how you use these branded items?
This period of use, or life cycle, of a promotional product is often overlooked by brands that focus solely on pricing and impressions. The truth is, choosing promotional products with a longer life cycle generates more impressions and long-term value. That’s why eco-friendly brands are focusing on reusable promotional products and reaping the rewards.
Due to the widespread use of mobile devices, most consumers carry one of the best promotional opportunities in their pockets every day. According to a 2020 Advertising Specialty Institute study, 33% of consumers own promotional power banks, generating 900 impressions over the life of the product. Compare that to marketing real estate on the back of a smartphone capable of generating millions of impressions in the long run.
Instead of spending their life cycle confined to a desk, sustainable products are there and in the faces of hundreds of potential consumers every day. However, true sustainability goes beyond simple reuse. The real impact begins even before the promotional product is produced.
All promotional products are not created equal
While it’s easy to see the negative impact of single-use promotional products, it’s important to keep in mind that a commitment to sustainability starts at the earliest stages of manufacturing. The materials products are made of and the components they contain can speak volumes about your brand’s commitment to the environment.
Is the product made from plant materials? Products that replace plastic with materials such as corn starch, canola oil and castor seeds can significantly reduce carbon emissions produced during the manufacturing process.
Is the product fully recyclable? Eventually, the life cycle of all promotional products must come to an end. But that doesn’t mean it should be reduced to waste. Recyclable promotional products can be reborn into new products to help close the manufacturing loop.
Be part of the solution
With 46% of consumers say they have a more favorable opinion of a brand if the promotional product they receive is environmentally friendly, the benefits of sustainable products are crystal clear. However, if you’ve been distributing the same promotional products for years, it can be difficult to make the switch.
PopSocket’s PopGrip Plant line makes it easy. If you’ve ever used a PopSocket product, you already know how useful and impactful they can be. A PopSocket customized with your logo has the potential to make an impression every 10 minutes using the best advertising space that exists on the back of a smartphone. And because every PopGrip plant is made with at least one-third plant-based materials and fully recyclable, you get the same effective promotional product while being part of a larger, sustainable solution.
By keeping these tips in mind, your brand can make its gifts more eco-friendly and make more meaningful connections with the countless consumers around the world who put environmental issues first. A long-term partnership with a sustainability-minded company could start with choosing the right eco-friendly promotional product.
Download the white label PopGrip Plant flyer to use in email sends, social media promotion and more.