Xbox celebrates Pride month with new controller design and charitable donations

Now that the calendar has moved from May to June, Pride Month has officially begun. To support LGBTQIA+ communities, Microsoft will donate money to charity, sell a new controller design, and more to celebrate.

Starting June 9, the faceplate design you see above will be available in the Xbox Design Lab as a customization option until the end of the month. Inspired by Pride, the façade incorporates 34 flags representing different LGBTQIA+ groups. Xbox has set up a site highlighting each flag on the controller. Because this is an Xbox Design Lab promotion, and in the spirit of diversity, you can freely customize the rest of the controller as you would any other Design Lab product, including colors for grips, triggers, d-pad, analog sticks, and buttons.

Controller customization is the result of a limited design given to a handful of people last year. The blog post announcing Xbox’s Pride plans describes the decision to make this year’s design widely available, saying, “Last year Xbox shared a vision for a Pride controller. We produced a limited batch of controllers Pride and have shared it with LGBTQIA+ gamers and creators around While the response to the controller has been overwhelmingly positive, many have asked us to make this design universally available.We heard you, and we’re expanding availability by making the controller This year’s Pride customizable through Xbox Design Lab, specifically highlighting the uniqueness of the LGBTQIA+ experience.”

In addition to Pride controllers, even more Pride products like shirts and hoodies are now available on the Xbox Gear store, so you can show your support and add a little more color to your wardrobe.

More importantly, Microsoft will donate to charities that help LGBTQIA+ communities. According to the blog post, Microsoft is “contributing an additional $170,000 to OutRight Action International, African Rainbow Family, National Center for Transgender Equality, Mermaids, Lavender Rights Project, and Fulcrum UA to help in the fight for LGBTQIA+ equity and equality. “. Likewise, an additional $25,000 is each being donated to the Transgender Law Center and Trans Lifeline to help combat the tide of anti-trans sentiment in the United States, while making the game of Don’t Nod Tell Me Why free until at the end of June.

The rest of Xbox’s Pride plans can be seen on the company’s blog here.

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